Packaging comprises a significant percentage of your product’s total retail cost. Before making a big investment in product packaging, order a packaging mockup and make an educated choice based on what will work best for your product. A little research can save you money on every unit, which will add up at scale and boost profit margins down the line.

This blog will help you distinguish between packaging mockups and packaging samples. A packaging mockup is a rudimentary type of sample, usually formed by a graphic designer’s hand. Mockups can be extremely helpful in the early stages of planning.

A polished packaging sample may use a mockup for inspiration, but you’ll ultimately need a factory sample to see exactly what your packaging will look and feel like. Packaging samples boast a range of complexity, so it’s crucial to partner with a qualified packaging company to find which option is right for your brand.